Cita APA

Lekshmi Bhai P S & Sreeranganadhan, K. (2013). The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala. Mahatma Gandhi University.

Chicago Edition Citation

Lekshmi Bhai P S i K. Sreeranganadhan. The Effect of Advertisement on Consumer Behavior and Brand Preference with Special Reference to Selected Consumer Durables in Kerala. Kottayam: Mahatma Gandhi University, 2013.

Cita MLA

Lekshmi Bhai P S i K. Sreeranganadhan. The Effect of Advertisement on Consumer Behavior and Brand Preference with Special Reference to Selected Consumer Durables in Kerala. Mahatma Gandhi University, 2013.