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Books for sale : the advertising and promotion of print since the fifteenth century /
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...
| Other Authors: | , , |
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| Format: | Printed Book |
| Published: |
New Castle:
Oak Knoll Press,
2009.
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| Series: | Publishing pathways.
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| Subjects: |
Table of Contents:
- Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
- Printed advertisements: some variations in their use around 1700 / Michael Harris
- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
- From protection to promotion: the uses of the book jacket / Alan Powers
- The use and effect of literary prizes in the late twentieth century / Peter Straus
- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.