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Books for sale : the advertising and promotion of print since the fifteenth century /

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...

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Detalhes bibliográficos
Outros Autores: Myers, Robin Ed, Harris, Michael Ed, Mandelbrote, Giles Ed
Formato: Printed Book
Publicado em: New Castle: Oak Knoll Press, 2009.
coleção:Publishing pathways.
Assuntos:

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