Books for sale : the advertising and promotion of print since the fifteenth century /

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...

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Detalhes bibliográficos
Outros Autores: Myers, Robin Ed, Harris, Michael Ed, Mandelbrote, Giles Ed
Formato: Printed Book
Publicado em: New Castle: Oak Knoll Press, 2009.
coleção:Publishing pathways.
Assuntos:
Books-Marketing-History.
Selling-Books-History.
Booksellers and bookselling-History.
Book industries and trade-History.
LEADER 02113cam a2200253 a 4500
020 |a 9781584562658 ( alk. paper) 
082 0 0 |a 381.450 020 9  |b P9 
245 0 0 |a Books for sale :  |b the advertising and promotion of print since the fifteenth century /  |c ed by Robin Myers, Michael Harris and Giles Mandelbrote. 
260 |a New Castle:  |b Oak Knoll Press,  |c 2009. 
300 |a xvi, 191 p. :  |b ill., maps ; 
490 1 |a Publishing pathways. 
504 |a Includes bibliographical references and index. 
505 0 |a Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann. 
520 |a "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher. 
650 0 |a Books-Marketing-History.  |9 6220 
650 0 |a Selling-Books-History.  |9 6221 
650 0 |a Booksellers and bookselling-History.  |9 6222 
650 0 |a Book industries and trade-History.   |9 6223 
700 1 |a Myers, Robin Ed.  |9 6224 
700 1 |a Harris, Michael Ed.  |9 6225 
700 1 |a Mandelbrote, Giles Ed.  |9 6226 
942 |c BK 
999 |c 51635  |d 51635 
952 |0 0  |1 0  |4 0  |6 381_450000000000000_020_9_P9  |7 0  |9 52367  |a MGUL  |b MGUL  |c GEN  |d 2013-07-16  |e GBP25.00  |l 1  |o 381.450 020 9 P9  |p 49549  |r 2015-01-10  |s 2015-01-05  |w 2013-07-16  |y BK 

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