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Books for sale : the advertising and promotion of print since the fifteenth century /
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...
| Andre forfattere: | , , |
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| Format: | Printed Book |
| Udgivet: |
New Castle:
Oak Knoll Press,
2009.
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| Serier: | Publishing pathways.
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| Fag: |
| Summary: | "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher. |
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| Fysisk beskrivelse: | xvi, 191 p. : ill., maps ; |
| Bibliografi: | Includes bibliographical references and index. |
| ISBN: | 9781584562658 ( alk. paper) |