Persuasion, social influence, and compliance gaining /

Bibliographic Details
Main Author: Gass, Robert H.
Other Authors: Seiter, John S.
Format: Printed Book
Published: Boston : Allyn & Bacon, 2011.
Edition:4th ed.
Subjects:
Persuasion (Psychology).
Influence (Psychology).
Manipulative behavior.
Table of Contents:
  • Why study persuasion?
  • What constitutes persuasion?
  • Attitudes and consistency
  • Credibility
  • Communicator characteristics and persuadability
  • Conformity and influence in groups
  • Language and persuasion
  • Nonverbal influence
  • Structuring and ordering persuasive messages
  • Sequential persuasion
  • Compliance gaining
  • Deception
  • Motivational appeals
  • Visual persuasion
  • Esoteric forms of persuasion
  • The ethics of persuasion.

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