|
|
|
|
| LEADER |
01245cam a2200217 a 4500 |
| 020 |
|
|
|a 9780205698189
|
| 082 |
0 |
0 |
|a 303.342
|b Q1
|
| 100 |
1 |
|
|a Gass, Robert H.
|9 6037
|
| 245 |
1 |
0 |
|a Persuasion, social influence, and compliance gaining /
|c Robert H. Gass and John S. Seiter.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Boston :
|b Allyn & Bacon,
|c 2011.
|
| 300 |
|
|
|a xiv, 370 p. :
|b ill. ;
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 505 |
0 |
|
|a Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
|
| 650 |
|
0 |
|a Persuasion (Psychology).
|9 6038
|
| 650 |
|
0 |
|a Influence (Psychology).
|9 6039
|
| 650 |
|
0 |
|a Manipulative behavior.
|9 6040
|
| 700 |
1 |
|
|a Seiter, John S.
|9 6041
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 51552
|d 51552
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 303_342000000000000_Q1
|7 0
|9 52284
|a MGUL
|b MGUL
|c GEN
|d 2013-07-16
|e Rs.5,719.00
|l 0
|o 303.342 Q1
|p 49465
|r 2013-07-16
|w 2013-07-16
|y BK
|