Strategic issues in international retailing /

Opis bibliograficzny
Kolejni autorzy: Dawson, John A Ed, Larke, Roy Ed, Mukoyama, Masao Ed
Format: Printed Book
Wydane: New York : Routledge, 2006.
Hasła przedmiotowe:
Retail trade.
International trade.
Strategic planning.
Dostęp online:http://books.google.co.in/books?id=jNga1Sy3xKEC&printsec=frontcover&dq=Strategic+issues+in+international+retailing&hl=en&sa=X&ei=ZmkpU8OAL8borAeZ4IAo&ved=0CC4Q6wEwAA#v=onepage&q=Strategic%20issues%20in%20international%20retailing&f=false
Spis treści:
  • The increase in international activity by retailers / John Dawson and Masao Mukoyama
  • Retail internationalisation as a process / John Dawson and Masao Mukoyama
  • Building an international retail strategy / Marc Dupuis and Jean Founioux
  • Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke
  • Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke
  • The Boots Group Plc : rethinking the formula / Keri Davies
  • Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke
  • Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi
  • The international transfer of key success factors / John Dawson and Masao Mukoyama.

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