B2B brand management /

समान संसाधन

• B2B brand management
  द्वारा: Kotler, Philip
  प्रकाशित: (2006)
• Building brand authenticity : 7 habits of iconic brands /
  द्वारा: Beverland, Michael
  प्रकाशित: (2009)
• Strategic brand management :building,measuring and managing brand equity/
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2015)
• Harvard business review on brand management.
  प्रकाशित: (1999)
• The World`s greatest brands
  द्वारा: Nicholas, Kochan; Ed
  प्रकाशित: (1996)