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B2B brand management /

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Bibliografiske detaljer
Hovedforfatter:	Kotler, Philip
Andre forfattere:	Pfoertsch, Waldemar
Format:	Printed Book
Udgivet:	Berlin Heidelberg: Springer, 2006.
Fag:	Brand name products. Brand name products-Case studies.
Online adgang:	http://books.google.co.in/books/about/B2B_Brand_Management.html?id=bcmo-WZtOvQC&redir_esc=y

Lignende værker

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Building brand authenticity : 7 habits of iconic brands /
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Strategic brand management :building,measuring and managing brand equity/
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Udgivet: (2015)

Harvard business review on brand management.
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The World`s greatest brands
af: Nicholas, Kochan; Ed
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Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Brand society :How brands trasform management and lifestyle
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Udgivet: (2010)

B2B brand management
af: Kotler, Philip, et al.
Udgivet: (2006)

Brand management : research, theory and practice /
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New strategic brand management: Advanced insights and strategic thinking
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Udgivet: (2012)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
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Brand society: how brands transform management and lifestyle./
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Udgivet: (2011)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Brand management
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Udgivet: (2007)

Brand astras /
Udgivet: (2003)

Creating powerful brands in consumer, service and industrial markets
af: De Chernatony, Leslie
Udgivet: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Strategic brand management
af: Keller,Kevin Lane, et al.
Udgivet: (2008)

Strategic brand management for B2B markets: a road map for organizational transformation
af: Sharad Sarin; Author
Udgivet: (2010)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2005)

Building the brand-driven business: operationalize your brand to drive profitable growth
af: Davis, Scott M.
Udgivet: (2002)

Brand positioning: strategies for competitive advantage
af: Subroto Sengupta; Author
Udgivet: (2010)

Brand management
af: Sagar,Mahim
Udgivet: (2012)

Strategic brand management for B2B markets :
af: Sarin, Sharad
Udgivet: (2010)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig Matt
Udgivet: (2008)