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00840cam a22001934a 4500 |
| 020 |
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|a 9783540253600 (alk. paper)
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| 082 |
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|a 658.827
|b P62
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| 100 |
1 |
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|a Kotler, Philip.
|9 3383
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| 245 |
1 |
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|a B2B brand management /
|c Philip Kotler and Waldemar Pfoertsch.
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| 260 |
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|a Berlin Heidelberg:
|b Springer,
|c 2006.
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| 300 |
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|a xvi, 357 p. :
|b ill. ;
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| 504 |
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|a Includes bibliographical references (p. [331]-342) and index.
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| 650 |
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|a Brand name products.
|9 3058
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| 650 |
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|a Brand name products-Case studies.
|9 3384
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| 700 |
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|a Pfoertsch, Waldemar.
|9 3385
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| 856 |
4 |
2 |
|u http://books.google.co.in/books/about/B2B_Brand_Management.html?id=bcmo-WZtOvQC&redir_esc=y
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| 942 |
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|c BK
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| 999 |
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|c 50963
|d 50963
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| 952 |
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|1 0
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|6 658_827000000000000_P62
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|9 51695
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|d 2013-07-16
|e EUR39.95
|l 1
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|o 658.827 P62
|p 49046
|r 2014-04-25
|s 2014-03-10
|w 2013-07-16
|y BK
|