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B2B brand management /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Pfoertsch, Waldemar
Format: Printed Book
Published: Berlin Heidelberg: Springer, 2006.
Subjects:
Online Access:http://books.google.co.in/books/about/B2B_Brand_Management.html?id=bcmo-WZtOvQC&redir_esc=y
Description
Physical Description:xvi, 357 p. : ill. ;
Bibliography:Includes bibliographical references (p. [331]-342) and index.
ISBN:9783540253600 (alk. paper)