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B2B brand management /
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| Other Authors: | |
| Format: | Printed Book |
| Published: |
Berlin Heidelberg:
Springer,
2006.
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| Subjects: | |
| Online Access: | http://books.google.co.in/books/about/B2B_Brand_Management.html?id=bcmo-WZtOvQC&redir_esc=y |
| Physical Description: | xvi, 357 p. : ill. ; |
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| Bibliography: | Includes bibliographical references (p. [331]-342) and index. |
| ISBN: | 9783540253600 (alk. paper) |