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| LEADER |
007770000a22002290004500 |
| 020 |
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|a 978-81-7829-330-1
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| 082 |
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|a 659.1 P41
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| 100 |
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|a Varghese, A K; Author
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| 100 |
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|a Vilanilam, J V; Author
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| 245 |
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|a Advertising basics: a resource guide for beginners
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| 250 |
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| 260 |
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|a New Delhi, Sage Publications India Pvt Ltd
|e 2004
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| 260 |
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|c 2004
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| 460 |
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|a xii, 200p
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| 465 |
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|a Rs. 395.00
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| 500 |
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|a Includes bibliographical references, glossary and index
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| 500 |
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|a J V Vilanilam and A K Varghese
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| 650 |
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|a Advertising
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| 650 |
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|a Advertising agencies
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| 942 |
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|c BK
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| 999 |
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|c 48225
|d 48225
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| 952 |
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|0 0
|1 0
|4 0
|6 659_100000000000000_P41
|7 0
|8 ENG
|9 48957
|a MGUL
|b MGUL
|d 2013-07-16
|e Rs. 395.00
|l 3
|o 659.1 P41
|p 46430
|r 2016-03-29
|s 2016-02-29
|w 2013-07-16
|y BK
|