Strategic brand management for B2B markets: a road map for organizational transformation

Bibliographic Details
Main Author: Sharad Sarin; Author
Format: Printed Book
Published: New Delhi, Response Books 2010
Subjects:
Brand name products-Management
Brand name products-Mangement-India
Branding (Marketing)
Branding (Marketing)-India
Product management
Product management-India
Description
Item Description:Includes bibliographical references and index
Sharad Sarin
ISBN:978-81-321-0522-0

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