Shainesh, G. A., & Sheth, J. N. A. (2006). Customer relationship management: A strategic perspective.
Chicago Edition CitationShainesh, G; Author, and Jagdish N; Author Sheth. Customer Relationship Management: A Strategic Perspective. New Delhi, Macmillan Publishers India Ltd, 2006.
MLA Edition CitationShainesh, G; Author, and Jagdish N; Author Sheth. Customer Relationship Management: A Strategic Perspective. 2006.
Warning: These citations may not always be 100% accurate.