Bowen, J. T. A., Kotler, P. A., & Makens, J. C. A. (2011). Marketing for hospitality and tourism.
Chicago Edition CitationBowen, John T; Author, Philip; Author Kotler, and James C; Author Makens. Marketing for Hospitality and Tourism. Delhi, Pearson Education India Pvt Ltd, 2011.
MLA Edition CitationBowen, John T; Author, et al. Marketing for Hospitality and Tourism. 2011.
Warning: These citations may not always be 100% accurate.