Cayla, J. E., & Zwick, D. E. (2011). Inside Marketing: Practices,ideologies,devices.
Chicago Edition CitationCayla, Julien; Editor, and Detlev; Editor Zwick. Inside Marketing: Practices,ideologies,devices. New York, OUP, 2011.
MLA Edition CitationCayla, Julien; Editor, and Detlev; Editor Zwick. Inside Marketing: Practices,ideologies,devices. 2011.
Warning: These citations may not always be 100% accurate.