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Strategic marketing: creating competitive advantage

Bibliographic Details
Main Authors: Ford, John; Author, Ibrahim, Essam; Author, West, Douglas; Author
Format: Printed Book
Published: New York, Oxford University Press 2008
Subjects:
LEADER 007910000a22002290004500
020 |a 978-0-19-569168-9 
082 |a 658.802 P71 
100 |a Ford, John; Author 
100 |a Ibrahim, Essam; Author 
100 |a West, Douglas; Author 
245 |a Strategic marketing: creating competitive advantage 
250
260 |a New York, Oxford University Press  |e 2010 
260 |c 2008 
460 |a xxviii, 517p 
465 |a GBP37.99 
500 |a Douglas West, John Ford and Essam Ibrahim 
500 |a Includes bibliographical references and index 
650 |a Marketing-Strategic planning 
942 |c BK 
999 |c 47387  |d 47387 
952 |0 0  |1 0  |4 0  |6 658_802000000000000_P71  |7 0  |8 ENG  |9 48119  |a MGUL  |b MGUL  |d 2013-07-16  |e GBP37.99  |l 1  |m 1  |o 658.802 P71  |p 45640  |r 2015-08-17  |s 2015-01-06  |w 2013-07-16  |y BK