Global marketing management: changes, new challenges and strategies

Sonraí Bibleagrafaíochta
Main Authors: Carter, Steve; Author, Lee, Kiefer; Author
Formáid: Printed Book
Foilsithe: New York, Oxford University Press 2010
Eagrán:2nd ed
Ábhair:
Export marketing-Management
International business enterprises-Management
Strategic planning

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