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Marketing communications in tourism and hospitality: concepts, strategies and cases

书目详细资料
主要作者: McCabe, Scott; Author
格式: Printed Book
出版: New York, Elsevier 2009
丛编:Hospitality, leisure and tourism
主题:
LEADER 008830000a22002650004500
020 |a 978-0-7506-8277-0 
082 |a 910.014 P9 
100 |a McCabe, Scott; Author 
245 |a Marketing communications in tourism and hospitality: concepts, strategies and cases 
250
260 |a New York, Elsevier  |e 2009 
260 |c 2009 
460 |a xx, 300p 
465 |a RS0.00 
490 |a Hospitality, leisure and tourism 
500 |a Includes index 
500 |a Scott McCabe 
650 |a Communication in marketing 
650 |a Hospitality industry-Marketing 
650 |a Hospitality industry-Marketing-Case studies 
650 |a Tourism-Marketing 
650 |a Tourism-Marketing-Case studies 
942 |c BK 
999 |c 47058  |d 47058 
952 |0 0  |1 0  |4 0  |6 910_014000000000000_P9  |7 0  |8 ENG  |9 47790  |a MGUL  |b MGUL  |d 2013-07-16  |e RS0.00  |l 0  |o 910.014 P9  |p 45343  |r 2013-07-16  |w 2013-07-16  |y BK