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24 brand mantras: finding a place in the minds and hearts of consumers/
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| Format: | Printed Book |
| Published: |
New Delhi:
Response Books
2009
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| Edition: | 2nd ed |
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| Online Access: | https://books.google.co.in/books?id=fmmkwDy9_QIC&printsec=frontcover&dq=24+brand+mantras&hl=en&sa=X&ei=zIQSVeSfOo3auQTxqYG4Dw&ved=0CB4Q6wEwAA#v=onepage&q=24%20brand%20mantras&f=false |
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Published 2001
Printed Book