24 brand mantras: finding a place in the minds and hearts of consumers/

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Bibliographic Details
Main Author: Jagdeep Kapoor
Format: Printed Book
Published: New Delhi: Response Books 2009
Edition:2nd ed
Subjects:
Brand name products.
Customer relations.
Online Access:https://books.google.co.in/books?id=fmmkwDy9_QIC&printsec=frontcover&dq=24+brand+mantras&hl=en&sa=X&ei=zIQSVeSfOo3auQTxqYG4Dw&ved=0CB4Q6wEwAA#v=onepage&q=24%20brand%20mantras&f=false
Description
Physical Description:ix, 103p.
ISBN:9788178299433

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