APA Edition Citation

Jagdeep Kapoor. (2009). 24 brand mantras: Finding a place in the minds and hearts of consumers (2nd ed.). Response Books.

Chicago Edition Citation

Jagdeep Kapoor. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. 2nd ed. New Delhi: Response Books, 2009.

MLA Edition Citation

Jagdeep Kapoor. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. 2nd ed. Response Books, 2009.