Collin, P. H. A., & Ivanovic, A. A. (2003). Dictionary of marketing (3rd ed.).
Chicago Edition CitationCollin, P H; Author, and A; Author Ivanovic. Dictionary of Marketing. 3rd ed. London, Bloomsbury Publishing, 2003.
MLA Edition CitationCollin, P H; Author, and A; Author Ivanovic. Dictionary of Marketing. 3rd ed. 2003.
Warning: These citations may not always be 100% accurate.