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Strategic marketing channel management

Bibliographic Details
Main Authors: Bowersox, Donald J; Author, Cooper, M Bixby; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2005
Subjects:
LEADER 007970000a22002410004500
020 |a 978-0-07-058669-7 
082 |a 658.802 P4 
100 |a Bowersox, Donald J; Author 
100 |a Cooper, M Bixby; Author 
245 |a Strategic marketing channel management 
250
260 |a New Delhi, Tata McGraw-Hill Publishing Company Ltd  |e 2004 
260 |c 2005 
460 |a xix, 488p 
465 |a RS0.00 
500 |a Donald J Bowersox and M Bixby Cooper 
500 |a Includes bibliographical references and index 
650 |a Marketing channels 
650 |a Strategic marketing 
650 |a Strategic planning 
942 |c BK 
999 |c 45076  |d 45076 
952 |0 0  |1 0  |4 0  |6 658_802000000000000_P4  |7 0  |8 ENG  |9 45792  |a MGUL  |b MGUL  |d 2013-07-16  |e RS0.00  |l 0  |o 658.802 P4  |p 43006  |r 2013-07-16  |w 2013-07-16  |y BK