APA Edition Citation

Mullins, J. W. A., & Walker, O. C. A. (2010). Marketing management: A strategic decision-making approach (7th ed.).

Chicago Edition Citation

Mullins, John W; Author, and Orville C; Author Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. New York, McGraw-Hill/Irwin, 2010.

MLA Edition Citation

Mullins, John W; Author, and Orville C; Author Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. 2010.