APA Edition Citation

Bush, R. P. A., Hair, J. F. A., Ortinau, D. J. A., & Wolfinbarger, M. F. A. (2010). Essentials of marketing research (2nd ed.).

Chicago Edition Citation

Bush, Robert P; Author, Joseph F; Author Hair, David J; Author Ortinau, and Mary F; Author Wolfinbarger. Essentials of Marketing Research. 2nd ed. New York, McGraw-Hill, 2010.

MLA Edition Citation

Bush, Robert P; Author, et al. Essentials of Marketing Research. 2nd ed. 2010.