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International marketing
| Main Authors: | , , |
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| Format: | Printed Book |
| Published: |
New Delhi, Tata McGraw-Hill Publishing Company Ltd
2009
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| Edition: | 13th ed |
| Subjects: |
| Item Description: | Includes glossary and index Philip R Cateora, John L Graham and Prashant Salwan |
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| ISBN: | 978-0-07-06699-3 |