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Marketing research: concepts and cases

Bibliographic Details
Main Authors: Cooper, Donald R; Author, Schindler, Pamela S; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Education Private Limited 2010
Subjects:
Description
Item Description:Donald R Cooper and Pamela S Schindler
Includes bibliographical references and index
ISBN:978-0-07-060091-1