APA Edition Citation

Kasturi Rangan, V. A., Quelch, J. A. A., & Rajiv Lal; Author. (2009). Marketing management: Text and cases.

Chicago Edition Citation

Kasturi Rangan, V; Author, John A; Author Quelch, and Rajiv Lal; Author. Marketing Management: Text and Cases. New Delhi, Tata McGraw-Hill Education Private Limited, 2009.

MLA Edition Citation

Kasturi Rangan, V; Author, et al. Marketing Management: Text and Cases. 2009.