A study of brand life cycle of selected tourism products in Kerala

Bibliografiska uppgifter
Huvudupphovsmän: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Materialtyp: Ph.D Thesis
Publicerad: Kottayam, Mahatma Gandhi University 2009
Upplaga:Ph.D
Ämnen:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life

MG University

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