A study of brand life cycle of selected tourism products in Kerala

Detalles Bibliográficos
Main Authors: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Formato: Ph.D Thesis
Publicado: Kottayam, Mahatma Gandhi University 2009
Edición:Ph.D
Subjects:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life

MG University

Detalle de Existencias desde MG University
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