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A study of brand life cycle of selected tourism products in Kerala

Bibliographic Details
Main Authors:	Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Format:	Ph.D Thesis
Published:	Kottayam, Mahatma Gandhi University 2009
Edition:	Ph.D
Subjects:	Brand name products-Kerala Dissertations, Academic (Ph.D) Thesis (Ph.D)-Management Studies Tourist trade products-Kerala-Brand life

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