A study of brand life cycle of selected tourism products in Kerala

Bibliografiske detaljer
Main Authors: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Format: Ph.D Thesis
Udgivet: Kottayam, Mahatma Gandhi University 2009
Udgivelse:Ph.D
Fag:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 338.479 109 548 3 P91
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