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A study of brand life cycle of selected tourism products in Kerala

Dades bibliogràfiques
Autors principals: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Format: Ph.D Thesis
Publicat: Kottayam, Mahatma Gandhi University 2009
Edició:Ph.D
Matèries:
LEADER 010160000a22002530004500
082 |a 338.479 109 548 3 P91 
100 |a Chandramohanan Asan, G; Researcher 
100 |a Mukunda Das, V; Guide 
245 |a A study of brand life cycle of selected tourism products in Kerala 
250 |a Ph.D 
260 |a Kottayam, Mahatma Gandhi University 
260 |c 2009 
460 |a xii,283p 
500 |a Awarded on 24.12.2009 
500 |a G Chandramohanan Asan; Guided by Dr V Mukunda Das 
500 |a Includes bibliographical references 
500 |a Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala  |e IN 
650 |a Brand name products-Kerala 
650 |a Dissertations, Academic (Ph.D) 
650 |a Thesis (Ph.D)-Management Studies 
650 |a Tourist trade products-Kerala-Brand life 
942 |c BK 
999 |c 43151  |d 43151 
952 |0 0  |1 0  |4 0  |6 338_479000000000000_109_548_3_  |7 0  |8 THES  |9 43790  |a MGUL  |b MGUL  |d 2013-07-16  |l 0  |o 338.479 109 548 3 P91  |p T01856  |r 2013-07-16  |w 2013-07-16  |y THES