A study of brand life cycle of selected tourism products in Kerala

Bibliographische Detailangaben
Hauptverfasser: Chandramohanan Asan, G; Researcher, Mukunda Das, V; Guide
Format: Ph.D Thesis
Veröffentlicht: Kottayam, Mahatma Gandhi University 2009
Ausgabe:Ph.D
Schlagworte:
Brand name products-Kerala
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management Studies
Tourist trade products-Kerala-Brand life
Beschreibung
Beschreibung:Awarded on 24.12.2009
G Chandramohanan Asan; Guided by Dr V Mukunda Das
Includes bibliographical references
Research centre, Rajagiri College of Social Sciences Kalamassery, Cochin, Kerala

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