Impact of literature for advertising effectiveness in the visual media-a study

Détails bibliographiques
Auteurs principaux: Mukunda Das, V; Guide, Sreedharan, N V; Researcher
Format: Ph.D Thesis
Publié: Kottayam, Mahatma Gandhi University 2009
Édition:Ph.D
Sujets:
Advertising-Effective frequency
Dissertations, Academic (Ph.D)
Television advertising-Effective frequency
Thesis (Ph.D)-Management studies

MG University

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Cote: 659.143 P9
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