|
|
|
|
| LEADER |
009920000a22002530004500 |
| 082 |
|
|
|a 659.143 P9
|
| 100 |
|
|
|a Mukunda Das, V; Guide
|
| 100 |
|
|
|a Sreedharan, N V; Researcher
|
| 245 |
|
|
|a Impact of literature for advertising effectiveness in the visual media-a study
|
| 250 |
|
|
|a Ph.D
|
| 260 |
|
|
|a Kottayam, Mahatma Gandhi University
|
| 260 |
|
|
|c 2009
|
| 460 |
|
|
|a 276, xxiip
|
| 500 |
|
|
|a Awarded on 19-06-2009
|
| 500 |
|
|
|a Includes bibliographical references
|
| 500 |
|
|
|a N V Sreedharan; Guided by Dr V Mukunda Das
|
| 500 |
|
|
|a Research Centre, Rajagiri School of Social sciences Kalamassery, Cochin, Kerala
|e IN
|
| 650 |
|
|
|a Advertising-Effective frequency
|
| 650 |
|
|
|a Dissertations, Academic (Ph.D)
|
| 650 |
|
|
|a Television advertising-Effective frequency
|
| 650 |
|
|
|a Thesis (Ph.D)-Management studies
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 40795
|d 40795
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_143000000000000_P9
|7 0
|8 THES
|9 41353
|a MGUL
|b MGUL
|d 2013-07-16
|l 0
|o 659.143 P9
|p T01755
|r 2013-07-16
|w 2013-07-16
|y THES
|