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Impact of literature for advertising effectiveness in the visual media-a study
| Main Authors: | , |
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| Format: | Ph.D Thesis |
| Published: |
Kottayam, Mahatma Gandhi University
2009
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| Edition: | Ph.D |
| Subjects: |
| Item Description: | Awarded on 19-06-2009 Includes bibliographical references N V Sreedharan; Guided by Dr V Mukunda Das Research Centre, Rajagiri School of Social sciences Kalamassery, Cochin, Kerala |
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