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| LEADER |
010120000a22002650004500 |
| 082 |
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|a 658.834 P9
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| 100 |
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|a Annam Alice, K A; Researcher
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| 100 |
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|a Rajagopala Nair; Guide
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| 245 |
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|a Influence of media advertisements on consumer behaviour in the Cochin metropolitan area
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| 250 |
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|a Ph.D
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| 260 |
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|a Kottayam, Mahatma Gandhi University
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| 260 |
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|c 2009
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| 460 |
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|a xvii,247p
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| 500 |
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|a Annam Alice K A; Guided by Dr.Rajagopala Nair
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| 500 |
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|a Awarded on 19-06-2009
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| 500 |
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|a Department of Commerce and Research centre, St Albert`s College Ernakulam, Kerala
|e IN
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| 500 |
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|a Includes bibliographical references
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| 650 |
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|a Consumer behavior
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| 650 |
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|a Dissertations, Academic (Ph.D)
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| 650 |
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|a Television advertising
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| 650 |
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|a Television in consumer education
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| 650 |
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|a Thesis (Ph.D)-Commerce
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| 942 |
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|c BK
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| 999 |
|
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|c 40784
|d 40784
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| 952 |
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|0 0
|1 0
|4 0
|6 658_834000000000000_P9
|7 0
|8 THES
|9 41342
|a MGUL
|b MGUL
|d 2013-07-16
|l 0
|o 658.834 P9
|p T01754
|r 2013-07-16
|w 2013-07-16
|y THES
|