Loading...

Influence of media advertisements on consumer behaviour in the Cochin metropolitan area

Bibliographic Details
Main Authors: Annam Alice, K A; Researcher, Rajagopala Nair; Guide
Format: Ph.D Thesis
Published: Kottayam, Mahatma Gandhi University 2009
Edition:Ph.D
Subjects:
Description
Item Description:Annam Alice K A; Guided by Dr.Rajagopala Nair
Awarded on 19-06-2009
Department of Commerce and Research centre, St Albert`s College Ernakulam, Kerala
Includes bibliographical references