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Influence of media advertisements on consumer behaviour in the Cochin metropolitan area
| Main Authors: | , |
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| Format: | Ph.D Thesis |
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Kottayam, Mahatma Gandhi University
2009
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| Edition: | Ph.D |
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| Item Description: | Annam Alice K A; Guided by Dr.Rajagopala Nair Awarded on 19-06-2009 Department of Commerce and Research centre, St Albert`s College Ernakulam, Kerala Includes bibliographical references |
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