Influence of media advertisements on consumer behaviour in the Cochin metropolitan area

Xehetasun bibliografikoak
Egile Nagusiak: Annam Alice, K A; Researcher, Rajagopala Nair; Guide
Formatua: Ph.D Thesis
Argitaratua: Kottayam, Mahatma Gandhi University 2009
Edizioa:Ph.D
Gaiak:
Consumer behavior
Dissertations, Academic (Ph.D)
Television advertising
Television in consumer education
Thesis (Ph.D)-Commerce
Deskribapena
Alearen deskribapena:Annam Alice K A; Guided by Dr.Rajagopala Nair
Awarded on 19-06-2009
Department of Commerce and Research centre, St Albert`s College Ernakulam, Kerala
Includes bibliographical references

Antzeko izenburuak