Influence of media advertisements on consumer behaviour in the Cochin metropolitan area

Opis bibliograficzny
Główni autorzy: Annam Alice, K A; Researcher, Rajagopala Nair; Guide
Format: Ph.D Thesis
Wydane: Kottayam, Mahatma Gandhi University 2009
Wydanie:Ph.D
Hasła przedmiotowe:
Consumer behavior
Dissertations, Academic (Ph.D)
Television advertising
Television in consumer education
Thesis (Ph.D)-Commerce
Opis
Deskrypcja:Annam Alice K A; Guided by Dr.Rajagopala Nair
Awarded on 19-06-2009
Department of Commerce and Research centre, St Albert`s College Ernakulam, Kerala
Includes bibliographical references

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