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| LEADER |
006480000a22002050004500 |
| 020 |
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|a 0-07-066766-7
|
| 082 |
|
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|a 659.1 P8
|
| 100 |
|
|
|a Arens, William F; Author
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| 245 |
|
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|a Contemporary advertising
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| 250 |
|
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|
| 260 |
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|a New Delhi, Tata McGraw-Hill Publishing Company Ltd
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| 260 |
|
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|c 2008
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| 460 |
|
|
|a xxxiv,614+93p
|
| 465 |
|
|
|a USD33.95
|
| 500 |
|
|
|a Includes bibliographical references and index
|
| 500 |
|
|
|a William F Arens
|
| 650 |
|
|
|a Advertising
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 37922
|d 37922
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_P8
|7 0
|8 ENG
|9 38434
|a MGUL
|b MGUL
|d 2013-07-16
|e USD33.95
|l 2
|o 659.1 P8
|p 37204
|r 2014-04-05
|s 2014-03-06
|w 2013-07-16
|y BK
|