Consumer behavior: building marketing strategy

Bibliografiska uppgifter
Huvudupphovsmän: Amit Mookerjee; Author, Best, Roger J; Author, Coney, Kenneth A; Author, Hawkins, Del I; Author, Koch, Eric C; Author
Materialtyp: Printed Book
Publicerad: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2007
Upplaga:9th ed
Ämnen:
Consumer behavior

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