Consumer behavior: building marketing strategy

Bibliographic Details
Main Authors: Amit Mookerjee; Author, Best, Roger J; Author, Coney, Kenneth A; Author, Hawkins, Del I; Author, Koch, Eric C; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2007
Edition:9th ed
Subjects:
Consumer behavior

MG University

Holdings details from MG University
Call Number: 658.834 2 P7
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