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Consumer behavior: building marketing strategy

Bibliographic Details
Main Authors: Amit Mookerjee; Author, Best, Roger J; Author, Coney, Kenneth A; Author, Hawkins, Del I; Author, Koch, Eric C; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2007
Edition:9th ed
Subjects:
LEADER 009430000a22002650004500
020 |a 0-07-060086-4 
082 |a 658.834 2 P7 
100 |a Amit Mookerjee; Author 
100 |a Best, Roger J; Author 
100 |a Coney, Kenneth A; Author 
100 |a Hawkins, Del I; Author 
100 |a Koch, Eric C; Author 
245 |a Consumer behavior: building marketing strategy 
250 |a 9th ed 
260 |a New Delhi, Tata McGraw-Hill Publishing Company Ltd 
260 |c 2007 
460 |a xxv,867p 
463 |a CD-ROM 
465 |a Rs.465.00 
500 |a Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; contributor Eric C Koch 
500 |a Includes bibliographical references and index 
650 |a Consumer behavior 
942 |c BK 
999 |c 37920  |d 37920 
952 |0 0  |1 0  |4 0  |6 658_834000000000000_2_P7  |7 0  |8 ENG  |9 38432  |a MGUL  |b MGUL  |d 2013-07-16  |e Rs.465.00  |l 6  |m 1  |o 658.834 2 P7  |p 37202  |r 2019-11-22  |s 2019-10-30  |w 2013-07-16  |y BK