Consumer behavior: building marketing strategy

Detalhes bibliográficos
Main Authors: Amit Mookerjee; Author, Best, Roger J; Author, Coney, Kenneth A; Author, Hawkins, Del I; Author, Koch, Eric C; Author
Formato: Printed Book
Publicado em: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2007
Edição:9th ed
Assuntos:
Consumer behavior
Descrição
Descrição do item:Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; contributor Eric C Koch
Includes bibliographical references and index
ISBN:0-07-060086-4

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