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Consumer behavior: building marketing strategy
| Autors principals: | , , , , |
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| Format: | Printed Book |
| Publicat: |
New Delhi, Tata McGraw-Hill Publishing Company Ltd
2007
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| Edició: | 9th ed |
| Matèries: |
| Descripció de l’ítem: | Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; contributor Eric C Koch Includes bibliographical references and index |
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| ISBN: | 0-07-060086-4 |