APA Edition Citation

Amit Mookerjee; Author, Best, R. J. A., Coney, K. A. A., Hawkins, D. I. A., & Koch, E. C. A. (2007). Consumer behavior: Building marketing strategy (9th ed.).

Chicago Edition Citation

Amit Mookerjee; Author, Roger J; Author Best, Kenneth A; Author Coney, Del I; Author Hawkins, and Eric C; Author Koch. Consumer Behavior: Building Marketing Strategy. 9th ed. New Delhi, Tata McGraw-Hill Publishing Company Ltd, 2007.

MLA Edition Citation

Amit Mookerjee; Author, et al. Consumer Behavior: Building Marketing Strategy. 9th ed. 2007.