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| LEADER |
007170000a22002170004500 |
| 020 |
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|a 0-07-259838-X
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| 082 |
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|a 659.1 P4
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| 100 |
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|a Cappo, Joe; Author
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| 245 |
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|a The future of advertising: new media, new clients, new consumers in the post-television age
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| 250 |
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| 260 |
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|a New Delhi, Tata McGraw-Hill Publishing Company Ltd
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| 260 |
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|c 2004
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| 460 |
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|a xi,260p
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| 465 |
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|a Rs.295.00
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| 500 |
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|a Includes bibliographical references and index
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| 500 |
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|a Joe Cappo
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| 650 |
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|a Advertising
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| 650 |
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|a United States
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| 942 |
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|c BK
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| 999 |
|
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|c 37913
|d 37913
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| 952 |
|
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|0 0
|1 0
|4 0
|6 659_100000000000000_P4
|7 0
|8 ENG
|9 38425
|a MGUL
|b MGUL
|d 2013-07-16
|e Rs.295.00
|l 0
|o 659.1 P4
|p 37195
|r 2013-07-16
|w 2013-07-16
|y BK
|