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The future of advertising: new media, new clients, new consumers in the post-television age

Dettagli Bibliografici
Autore principale: Cappo, Joe; Author
Natura: Printed Book
Pubblicazione: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2004
Soggetti:
LEADER 007170000a22002170004500
020 |a 0-07-259838-X 
082 |a 659.1 P4 
100 |a Cappo, Joe; Author 
245 |a The future of advertising: new media, new clients, new consumers in the post-television age 
250
260 |a New Delhi, Tata McGraw-Hill Publishing Company Ltd 
260 |c 2004 
460 |a xi,260p 
465 |a Rs.295.00 
500 |a Includes bibliographical references and index 
500 |a Joe Cappo 
650 |a Advertising 
650 |a United States 
942 |c BK 
999 |c 37913  |d 37913 
952 |0 0  |1 0  |4 0  |6 659_100000000000000_P4  |7 0  |8 ENG  |9 38425  |a MGUL  |b MGUL  |d 2013-07-16  |e Rs.295.00  |l 0  |o 659.1 P4  |p 37195  |r 2013-07-16  |w 2013-07-16  |y BK