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Evaluation of marketing strategies of commercial banks

Bibliographic Details
Main Authors:	George, K M; Researcher, Sankaranarayanan, K C; Guide
Format:	Ph.D Thesis
Published:	Kottayam, Mahatma Gandhi University 2001
Edition:	Ph.D
Subjects:	Bank marketing Banks and banking Dissertations, Academic (Ph.D) Thesis (Ph.D)-Economics

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